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“Customer satisfaction is Worthless, Customer loyalty is Priceless” by Jeffrey Gitomer

It’s the same message but far more hard-hitting than similar texts. This really is about how to make customers love you, keep them coming back and tell everyone they know. What makes this book really useful are the real life examples that hit home and page after page of ideas that are easily implemented. Any front-line employee can read it and ‘get it’ which makes it highly accessible to all those who need to rethink their current levels of customer service.

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